Attention Deficit/Hyperactivity Disorder, clinically known as ADHD but better known as ADD, is a brain-based disorder that affects 3 to 7% of American schoolchildren, or at least 3 million boys and girls. ADD persists into adulthood for more than 4% of adults. Symptoms include inattention, hyperactivity, and distractibility. ADD can lead to difficulties in school, work, and social life over one's life span.
People with ADD need information! It is a complex disorder that has only been well-diagnosed and treated in the past 20 years. Parents are anxious for strategies for helping their child succeed at school, socially, and at home. Professionals seek practical articles to provide their patients and their families.
The ADDitude readers are upscale and engaged.
- 91% female
- 85% have school-age children at home
- 89% take medication for attention deficit disorder
- 7 average visits to a medical practitioner in the last year.
ADDitude readers are interested in a range of topics, including:
- Expert advice from knowledgeable ADD practitioners
- News updates on medications, research
- Inspiring stories from those coping with ADD
- Organizational strategies for school and home
- Learning tips for teachers and parents.
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