The audience for adoption information is a powerful and growing segment within the parenting category.
- Approximately 1 million families are actively seeking to adopt at any given time
- More than 1.5 million adopted children under age 18 live in the US today
- Over 94% of Americans approve of adoption, up from 56% in 1996.
The Adoptive Families audience is upscale and well-educated.
- 88% College Educated
- Median Income: $88,000
- 97% Female
For more than forty years, Adoptive Families has served as the leading source of authoritative, trusted parenting information for families before and after adoption. Online and via directories and e-mail, Adoptive Families serves informative, well-written service articles selected for their appeal and universality for all adoptive families.
In print and online, the annual Building Your Family: Donor, Surrogacy, and Adoption Guide is the established source of information for those starting out in adoption or Assisted Reproductive Technologies. Building Your Family contains a detailed directory of adoption and ART professionals and their programs, overview articles, checklists and planners. Premium online listings are searchable by a variety of criteria. The print Guide is distributed through infertility and adoption professionals.
a portal site offering digital issues, content, downloads, directories, community
resource site with national professional directories for those starting out in assisted reproduction or adoption
social network for a community touched by adoption
Building Your Family: Donor, Surrogacy, and Adoption Guide
(view Guide in digital format)
You Can Adopt: An Adoptive Families Guide; Random House Trade Paperback
(order the book)
Positive Adoption Conversations
Bonding After Adoption
Growing Up Adopted