New Hope Media

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The audience for adoption information is a powerful and growing segment within the parenting category.

  • Approximately 1 million families are actively seeking to adopt at any given time
  • More than 1.5 million adopted children under age 18 live in the US today
  • Over 94% of Americans approve of adoption, up from 56% in 1996.

The Adoptive Families audience is upscale and well-educated.

  • 88% College Educated
  • Median Income: $88,000
  • 97% Female

Adoptive Families magazines

For more than forty years, Adoptive Families has served as the leading source of authoritative, trusted parenting information for families before and after adoption. Online and via directories and e-mail, Adoptive Families serves informative, well-written service articles selected for their appeal and universality for all adoptive families.

In print and online, the annual Building Your Family: Donor, Surrogacy, and Adoption Guide is the established source of information for those starting out in adoption or Assisted Reproductive Technologies. Building Your Family contains a detailed directory of adoption and ART professionals and their programs, overview articles, checklists and planners. Premium online listings are searchable by a variety of criteria. The print Guide is distributed through infertility and adoption professionals.

Adoptive Families across all platforms.

Online:
adoptivefamilies.com
a portal site offering digital issues, content, downloads, directories, community

buildingyourfamily.com
resource site with national professional directories for those starting out in assisted reproduction or adoption

AdoptiveFamiliesCircle
social network for a community touched by adoption

Enewsletter:
opt-in enewsletter
(see sample)

Professional directories:
Building Your Family: Donor, Surrogacy, and Adoption Guide
(view Guide in digital format)

Annual Building Your Family Guide Image

Book:
You Can Adopt: An Adoptive Families Guide; Random House Trade Paperback
(order the book)

You Can Adopt Adoptive Families Guide Image

Special collections:
Positive Adoption Conversations

Positive Adoption Conversations

Bonding After Adoption

Welcome Home

Growing Up Adopted

Growing Up Adopted

Licensed content:
Babycenter.com
iVillage.com