Our Audience

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The ADDitude audience is highly motivated, engaged, and growing at least 25 percent each year. Online and print magazine demographics are as follows:

• • • Unique Users: 1.1 million monthly
    • Newsletter Subscribers: 340,000+
    • Facebook Followers: 205,000+
    • Magazine Subscribers: 21,000
    • Gender: 90% female; 10% male
    • Average Age: 43
    • Profile: 52% are parents primarily concerned with their child’s ADHD; 40% are adults primarily concerned with their own or their loved one’s ADHD
    • Professionals: 8% are ADHD professionals and teachers
    • Family: 85% of readers have a school-aged child at home
    • Treatment: 89% of readers visit an ADHD practitioner at least 7 times a year, and 89% take and/or administer ADHD medication
    • Frequency: 60% of users visit ADDitudeMag.com every week; 42% visit almost every day!
    • Motivations to Read ADDitude: Eagerness to learn more about ADHD (74%), frustration (69%), and resolve to take action (58%)